La Cible

A single mother becomes the target of a marketing research
while she’s out shopping in a department store. She replies
reluctantly to the questions posed by a young lady representing
the store. Yet, she cannot avoid the temptation to lie, so the
interview is turned into a sort of subconscious battle between the
two women.
La Cible is a short, discreet fi lm displaying a cautious social
critique directed against our market oriented consumer society. It
participated in the Clermont-Ferrand Short Film Festival in 2003.
PER NYSTRÖM